Case study
Lumens AV — sales system
We built this for event-services teams where leads, replies, follow-up, and CRM state get fragmented across tools and people.Before
Outbound activity was manual, fragmented across inboxes, spreadsheets, and Zoho, with no closed-loop visibility from send to reply to meeting to outcome.
After
Two automated campaigns: new prospect acquisition and 180-day lead reactivation — synchronised with their CRM and email infrastructure. 6 deals closed per month at $30k average deal size.
System results
- 4,000
- new prospects / month
- 16,000
- emails / month across 4 campaigns with a 4-touch sequence
- 120
- replies / month
- 24
- positive replies / month
- 12
- meetings / month
- 6
- deals closed per month at $30k average deal size
New outbound engine & reactivation of stale CRM leads.
Strategic value
Lumens did not just add activity. It moved toward an owned system for pipeline generation, follow-up, and continuous optimization.
“We got more than we were expecting, we bought an outbound system but have landed a fully automated end-to-end sales management system”