Case study
Lumens AV: from fragmented outbound to a closed-loop system.
BizDai was built for businesses operating across live events, where leads, replies, follow-up and CRM activity can become fragmented across tools and people.
Lumens AV is an event-services business, and this is one example of BizDai operating within the live-events supply chain.
What BizDai connected
Connect prospect discovery, research, outreach, follow-up and older CRM opportunities into a coordinated new-business process.
Before
Outbound activity was manual, fragmented across inboxes, spreadsheets, and Zoho, with no closed-loop visibility from send to reply to meeting to outcome.
After
Two automated campaigns: new prospect acquisition and 180-day lead reactivation — synchronised with their CRM and email infrastructure. 6 deals closed per month at $30k average deal size.
The reported results
- 120
- replies / month
- 24
- positive replies / month
- 12
- meetings / month
- 6
- deals closed per month at $30k average deal size
Monthly figures reported by Lumens AV, attributed to Tim Marsden, Sales Director, Lumens AV. Results vary by market, offer and team. This is one client’s experience.
System activity
- 4,000
- new prospects / month
- 16,000
- emails / month across 4 campaigns with a 4-touch sequence
New outbound engine & reactivation of stale CRM leads.
Monthly figures reported by Lumens AV, attributed to Tim Marsden, Sales Director, Lumens AV. Results vary by market, offer and team. This is one client’s experience.
Strategic value
Lumens did not just add activity. It moved toward an owned system for pipeline generation, follow-up, and continuous optimization.
“We got more than we were expecting, we bought an outbound system but have landed a fully automated end-to-end sales management system”